Αντήχηση Συμβατό με σέρνω market share elasticities lee cooper Γεννήτρια λεπίδα περιβάλλω
IJERPH | Free Full-Text | The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution - Bart J. Bronnenberg, Vijay Mahajan, Wilfried R. Vanhonacker, 2000
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An Analysis of the Market Share-Profitability Relationship - David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan, 1993
A Relationship between Market Share Elasticities and Brand Switching Probabilities - Randolph E. Bucklin, Gary J. Russell, V. Srinivasan, 1998
PDF) Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models
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Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy - Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin, 2001